1) 행동ABA(Applied BehaviorAnalysis:응용행동분석)의 정의와 내용
행동ABA는 환경에 적응하는 인간 행동의 기본 원리를 이용하여 바람직한 행동을 향상시키거나 문제행동을 감소시키기 위해 사용되는 중재전략이다. 응용행동분석은 직접관찰, 측정, 환경과 행동사이의 기능적 관계 분석을 포함한다. 응용행
Scene analysis (Murial)
MAO theory
Motivation
Willing to good at “Investment tequniques”
(High Motivation)
Ability
Lack of financial awareness
(Low Ability)
Opportunity
Have enough money to hire accountant
(High Opportunity)
TPB Theory
Attitude toward
act or behavior
Personality: Extravagant
Investment tequnique is fit to her
Subjective Norm
Investment t
Integrative Conceptual Framework
During 1940s and 1950s, researchers began to learn about how individuals make decisions concerning health and what determines health behavior. Rosenstock and Hockbaum began their pioneering work to understand why individuals participated in screening programs for tuberculosis. However, Rosenstock et al (1988) recognized the limitation of this theory and recomme
1. 치과 의사의 역할
치과 의사의 역할은 제일 중요한 요소임
아이의 감정에 공감할 것, 이해와 두려움의 원인 파악
배반적인 행동은 하지 말 것
지속적으로 언어적 공감할 것
아이의 통제를 어느 정도 허용할 것 :‘약간 쉬었다 해요’,‘입 헹구고 싶어요’와
one is introduction, suggesting background of study which shows problems of Hite beer.
Chapter two includes situation analysis of beer market and each company.
Chapter three includes analysis of consumer behavior and satisfaction about Hite beer and Cass beer.
Chapter four concludes with the remark that Hite beer should implement aggressive marketing and create brand-new flavor beer.
Analysis
We divided this part into 3 parts, product analysis, consumer analysis and marketing analysis.
1) Product analysis
First, in product analysis, we will focus on Kakaotalk‘s low involved aspects. Kakaotalk is low involvement product in this summary. It has High possibility to switch brands and no significant risks. Low involvement hierarchy is belief-behavior-evaluation. We applied
Reference group
Group affecting directly or indirectly convention venue selection or participation behavior
Marketers will be able to establish competitive marketing strategy by analyzing the impact of consumer behavior by others.
*Important feature of the reference group
Even when not in actual contact with the group, reference group can give individuals a big impact
Activities Inte
명확화 하고 비용을 살펴보는데 엄청난 정도의 시간을 들인다. 대체 가능성을 조사하는데 있어서, 경제학자들은 한계 상황에서의 비용과 효익을 살펴보게 된다.
9. The menu of topics to which we can apply economic analysis is endless.
우리는 경제 분석을 적용할 수 있는 화제의 메뉴는 끝이 없다.
Summary 2
Behavior
마케팅은 제품이 아니라 인식의 싸움이다
Jack Trout
소비자들은 머리에 각인 된 것만 구매한다
Other Companies
Fucidin
- 우수한 인지도브랜드
- 시장점유율, 매출액 1위
- 상처 치료 연고 시장의 선발기업
- 탁월한 향균력
마데카솔 케어에 비해 용량이 적다
- 기업의 사회적 활동이 부족
3. Competitor analysis
last year, hyundai card's share of the market is classified 10.9% exceeded the samsung card's 10.7%. viz, hyundai card is make through with ranked third. of course, hyundai card's competing firms is samsung but now we draw level with samsung's market share.
Besides, there is a strong competitors, KB
KB card's share